IWI AFFILIATIONS
Ngāti Tara, Ngāti Naho,
Ngāti Hineuru
SERVICES
Branding
Product Design
UX/UI Design
UX Research
Website Design
App Design
Document Design
TECH STACK
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CLIENTS
FEATURED
EXP
PROJECTS
CLIENTS
FEATURED
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PROJECTS
CLIENTS
FEATURED
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PROJECTS
CLIENTS
FEATURED
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PROJECTS
Featured Projects
These featured projects reflect my passion for designing culturally grounded solutions with Indigenous communities - solving real problems through thoughtful design and impactful storytelling.
Featured Projects
These featured projects reflect my passion for designing culturally grounded solutions with Indigenous communities - solving real problems through thoughtful design and impactful storytelling.
Featured Projects
These featured projects reflect my passion for designing culturally grounded solutions with Indigenous communities - solving real problems through thoughtful design and impactful storytelling.
Design Process
My practice is grounded in kaupapa Māori and shaped by whanaungatanga: a way of building relationships, creating understanding, and caring for people through thoughtful digital experiences. With over four years’ experience in an Indigenous design agency, I’ve worked across UX, UI, brand, and product thinking — contributing to projects that span community, government, and global audiences.
Design Process
My practice is grounded in kaupapa Māori and shaped by whanaungatanga: a way of building relationships, creating understanding, and caring for people through thoughtful digital experiences. With over four years’ experience in an Indigenous design agency, I’ve worked across UX, UI, brand, and product thinking — contributing to projects that span community, government, and global audiences.
Design Process
My practice is grounded in kaupapa Māori and shaped by whanaungatanga: a way of building relationships, creating understanding, and caring for people through thoughtful digital experiences. With over four years’ experience in an Indigenous design agency, I’ve worked across UX, UI, brand, and product thinking — contributing to projects that span community, government, and global audiences.
01.
Whanaungatanga — Establishing Relationships
At the outset I prioritise building genuine relationships. Through wānanga, kōrero, and observation, I seek to understand aspirations, histories, and lived experiences. Building trust and relational accountability form the foundation of the work.
01.
Whanaungatanga — Establishing Relationships
At the outset I prioritise building genuine relationships. Through wānanga, kōrero, and observation, I seek to understand aspirations, histories, and lived experiences. Building trust and relational accountability form the foundation of the work.
01.
Whanaungatanga — Establishing Relationships
At the outset I prioritise building genuine relationships. Through wānanga, kōrero, and observation, I seek to understand aspirations, histories, and lived experiences. Building trust and relational accountability form the foundation of the work.
02.
Kaupapa Alignment
Together, we clarify the kaupapa: Why does this project exist? Who is it for? What values must guide it? This ensures the design direction is anchored in purpose, not aesthetics alone.
02.
Kaupapa Alignment
Together, we clarify the kaupapa: Why does this project exist? Who is it for? What values must guide it? This ensures the design direction is anchored in purpose, not aesthetics alone.
02.
Kaupapa Alignment
Together, we clarify the kaupapa: Why does this project exist? Who is it for? What values must guide it? This ensures the design direction is anchored in purpose, not aesthetics alone.
03.
Mahi Tahi — Co-Creation
Design is developed collaboratively, with communities positioned as contributors and decision-makers rather than participants. Iteration is transparent, and structured feedback loops are embedded throughout the process to ensure shared ownership and clarity. I facilitate collaborative workshops that surface new ideas and translate collective thinking into tangible artefacts — from early visual explorations to wireframes and system frameworks — enabling informed discussion and confident decision-making. Visual systems, language, and interactions are crafted with cultural care and technical rigour. Accessibility, clarity, and cultural integrity are held in equal priority, ensuring the work is both meaningful and functional.
03.
Mahi Tahi — Co-Creation
Design is developed collaboratively, with communities positioned as contributors and decision-makers rather than participants. Iteration is transparent, and structured feedback loops are embedded throughout the process to ensure shared ownership and clarity. I facilitate collaborative workshops that surface new ideas and translate collective thinking into tangible artefacts — from early visual explorations to wireframes and system frameworks — enabling informed discussion and confident decision-making. Visual systems, language, and interactions are crafted with cultural care and technical rigour. Accessibility, clarity, and cultural integrity are held in equal priority, ensuring the work is both meaningful and functional.
03.
Mahi Tahi — Co-Creation
Design is developed collaboratively, with communities positioned as contributors and decision-makers rather than participants. Iteration is transparent, and structured feedback loops are embedded throughout the process to ensure shared ownership and clarity. I facilitate collaborative workshops that surface new ideas and translate collective thinking into tangible artefacts — from early visual explorations to wireframes and system frameworks — enabling informed discussion and confident decision-making. Visual systems, language, and interactions are crafted with cultural care and technical rigour. Accessibility, clarity, and cultural integrity are held in equal priority, ensuring the work is both meaningful and functional.
04.
Arotake — Evaluation & Critical Reflection
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Arotake — Evaluation & Critical Reflection
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
04.
Arotake — Evaluation & Critical Reflection
I conduct thorough testing to identify and resolve any performance or usability issues. This phase ensures the design works seamlessly across devices and meets user experience standards.
05.
Kaitiakitanga — Stewardship & Longevity
Once everything is finalized, the project is launched and delivered to you. The work does not end at delivery. I consider how the identity or system will live on, who will carry it forward, and how its integrity will be maintained over time.
05.
Kaitiakitanga — Stewardship & Longevity
Once everything is finalized, the project is launched and delivered to you. The work does not end at delivery. I consider how the identity or system will live on, who will carry it forward, and how its integrity will be maintained over time.
05.
Kaitiakitanga — Stewardship & Longevity
Once everything is finalized, the project is launched and delivered to you. The work does not end at delivery. I consider how the identity or system will live on, who will carry it forward, and how its integrity will be maintained over time.
