Tikanga in Technology
Tikanga in Technology aims to transform data ecosystems to benefit Indigenous peoples both locally and globally. The University of Waikato is empowering Māori to lead in data collection, use, and governance. By strengthening researchers' data skills and leadership, this initiative ensures Māori can fully harness the potential of data innovation.
Role: Graphic Designer
Tools: Adobe Illustrator
Timeframe: 4 weeks
Deliverable: Brand Identity and Website
Type: Agency Project
In collaboration with Te Kotahi Research Institute, we developed a brand identity that visually embodies their mission: supporting and growing tikanga-grounded technology in order to better support Indigenous users.
The Tikanga in Technology Logo focuses on supporting Indigenous people to break through the barriers of modern technology and create a digital world thats grounded and informed by Tikanga Māori.
Through an iterative design process, we developed a tohu that balances positive and negative koru, symbolizing tikanga breaking through the waves of advanced technology—ensuring innovation aligns with and enhances Māori ways of being.
This concept represents perpetual growth while remaining firmly rooted in ancestral wisdom, bridging the gap between tradition and technological advancement.
The red gradient alludes to our origin story that showcases our journey from te pō to te ao, from darkness to light, from understanding to enlightenment. This is the vision my client is hoping for when supporting researchers in this field. Directors
John Moore
Johnson Witehira
Maui Hudson
Natalie Kusabs
Client
Te Kotahi Research Institute
University of Waikato
Agency
Indigenous Design and Innovation Aotearoa (IDIA)
